MATERIA PRIMA

Collettivo Borlottee – 2021

Materia Prima aims to transform the forest’s narrative, highlighting some ambiguous aspects of the relationship between people and consumerism and to investigate the social dynamics of our era. The labels, inspired by the world of fashion, differentiate the selected trees making them unique compared to the remaining forest. At the same time, however, they omologate and flatten their identity, unifiying it through a list of features which are shared by the trees. 
 Transplant is the brand, purposely created for the artwork and simbolizes with a touch of irony the decontestualization operation carried out by Borlottee Collective.